Founding Team

 DAN CWIEKA, CEO FOUNDER 

 Award-winning product creator, with 30 years of entrepreneurial experience. A broad experience in identifying, assembling, and working with offshore and local tech teams. His experience spans many industry channels. Including Automotive, Digital Publishing, Computer Mice and Peripherals, eCommerce, and most recently, Financial Services. He co-developed a state-of-the-art iOS,   FIN Tech App., to review a business directly from the user’s bank transaction receipts. His companies secured hundreds of business and corporate development agreements with notable companies; N.A.D.A. Guides, Netscape, Microsoft, Cisco Systems, Hewlett Packard (HP), and recently. Yodlee, an Envestnet Company. 

 KEITH GARDE

Keith Garde is a tested, strategic entrepreneur and executive with a successful record of leadership, innovation and growth. Using vision, creativity and resourcefulness, Garde has developed and rejuvenated successful entities and global brands. From creating businesses to providing opportunities to entrepreneurs, to co-managing rock legends Aerosmith, developing their cutting-edge merchandising and global digital presence, to corporate leadership his work optimizes customer experience and drives omnichannel commerce.

 MATT GENANDT, CO-FOUNDER 

 Matt Genandt has spent his career in product innovation, sourcing, purchasing, and sales. After spending nine years as a senior buyer at SkyMall™, he has a track record of identifying innovative, top-quality products. 

Eli Bakofsky, CFO

 Chief Financial Officer Eli Bakofsky has more than 25 years of experience at Fortune 500, mid-cap, and start-up organizations. He has worked in operations, strategic planning, accounting, and financial management at leading technology, telecom, and professional services companies. Mr. Bakofsky has crafted market-leading strategic alliances and led domestic and international operating divisions. 

JULIA HESKEL 

Communications and Public Relations

 Chief Communications Officer Julia Heskel is an award-winning business author. A Harvard PhD and Boston College MBS, she has developed numerous publications for Boston Consulting Group, McKinsey, and other leading management consulting firms. 

MARCY MCKENNA

Brand & Product Advocate

 Award-winning inventor, with more than 30 products commercialized via home shopping, ecommerce, and big box retail. An advocate for independent investors, she is the founder of the Women Inventors Club and has served as an Ambassador to the United Inventors Association.

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